Mail.Ru began its expansion into the U.S. market by launching some of their new products for overseas users, under a single brand My.com.
About Mail.Ru upcoming release of the foreign market with this brand was first announced in the autumn of 2012
Now the site is used to promote My.com mail client myMail, messenger myChat and game package myGames. It also announced a mobile application instagramopodobnoe myCamera, designed for fast processing of photos.
All three applications are focused on the U.S. member: myMail has exclusively English interface, myChat Russian language is optionally available.
myMail mail client is now available in the App Store for iPhone and iPad, as well as in Google Play for devices based on Android. The application works with leading global email service Gmail, Yahoo, Microsoft (Outlook and Hotmail) and AOL, and also allows you to connect lesser-known foreign mail user (eg, “Yandex”). Conversation Gmail application does not support.
From the description of the application that it uses Push-mail delivery: the client receives a message about a new letter to the moment when it comes to the server.
seen in the screenshot myMail mail account type email@example.com. Representatives Mail.ru neither confirmed nor denied the imminent launch of public postal service in the domain my.com.
application myChat also already available in the App Store and Google Play. It uses a “special, an improved version of the protocol WIM» – a promising protocol ICQ and Mail.ru Agent. Voice and video calls to myChat work on your own VoIP-engine, developed on the basis of WebRTC, the director of the division Instant Messaging Mail.Ru Group Igor Ermakov .
Finally, the game service myGames – it’s growing collection of free games, which was published before the announcement My.com.
Applications myMail and myChat developed in the Russian office Mail.ru. The existing U.S. office My.com in Mountain View serves mainly marketing goals.
the target of a new project on the American market, the company did not disclose. A company representative Ksenia Chabanenko explained CNews, that “in the current global launch monitezatsiya – is not important.” Its mission – to give the audience a look at the new products ».
She said that Mail.ru is not going to pour a huge budget to promote products My.com: «billboards with this brand in New York in the near future will not appear».