On his plans to enter the emerging markets Google reported a long time. As a result, the company introduced the first smartphones ultrabudgetary program Android One, which so far only in India.
About Google plans to enter the market, “the next billion” vice president Sundar Pichai said another conference I / O, which took place in June this year. Then were announced ultrabudgetary phones on the platform Android, the cost of which will not exceed $ 100 As an example, Pichai previously introduced new smartphone from the Indian Micromax, which became one of the first members of the program.
The program Android One, created for these purposes, is aimed primarily at those who have a smartphone yet. And it’s not about the grandparents, but the segments of the population who have a desire to buy a smart phone, but no money. Now, the assurances of the company, the world’s 1.75 billion smartphone users.
The rest is 5000000000 you need to provide a device that they can afford, and that is to enable all people Planet Internet access via smartphones and wondered Google.
Finally, on the eve of all the same Sundar Pichai told more about the program smartphones Android One . Firstly, as previously announced, it will be a “clean» Android, without add-ons over the standard OS interface. On the format they are similar to line Nexus, but with their minor differences. Manufacturers will be able to pre-install a variety of applications that can be useful to local users. Accordingly, as in the Nexus, smartphones Android One will be the first to receive all the system updates, including the expected Android L.
Second, in Google adjusted the price limit. New smartphones could not fit in the $ 100, so they will be available for 6399 rupees, which is approximately $ 105 There is not superfluous to recall once again that these smartphones are designed primarily to poor people of India, where every dollar counts . Although this difference is still not so critical.
The devices themselves have received the following characteristics: a large 4.5-inch display, quad-core processor MediaTek capacity of 1.3 GHz, 1 GB of RAM memory, a 5-megapixel primary and 2-megapixel front camera, two slots for SIM-cards, FM-radio and memory card slots MicroSD.
All of a sudden the company went on a non-standard for a step: Smartphone Android One will be a special version of the application is available for YouTube, which will support the download of videos to the device memory and the ability to re-viewing without internet connection.
While the company has introduced the three companies – Micromax, Karbonn and Spice. All they got cheap Chinese chipsets MediaTek.
In a short time, the assurances of Google, join the program and others, including major manufacturers – Acer, Alcatel Onetouch, ASUS , HTC, Intex, Lava, Lenovo, Panasonic and Xolo. Processors they will not only MediaTek, but Qualcomm – solutions that are used in all of today’s flagships.
Another partner program – Indian operator Airtel. Google agreed with him that the first six months, the user can download the update Android for free, without paying for traffic. Similarly, megabytes will not be considered when downloading applications and games through Google Play – for each user accounts for 200 of these preferential megabytes per month.
Google plans by the end of this year to expand its program of Android One and start selling devices in Indonesia, the Philippines and South Asia (plans are Bangladesh, Nepal, Pakistan and Sri Lanka) . In 2015 Google has already outlined a gateway to other regions.
It should be noted that Russia is already possible to buy even cheaper smartphones (in particular, devices that offer operators). However, it should be remembered that in their characteristics and quality of software is still markedly inferior svezhepredstavlennym devices. Thus, we can assume that the platform Android One from Google will give an impetus to the development of the budget segment of smartphones.