According to the report fresh, “minority “software platforms in the smartphone segment is running out places – at the end of last year, Android and iOS together took 96.3% of the market (81.5% for Android and 14.8% for iOS). It is noteworthy that, in relative terms, some platforms have demonstrated good momentum of growth in sales volumes. However, this does not apply to Windows Phone, which is the number of smartphones sold for the year grew by only 4.2%, despite all the efforts of Microsoft to promote low-cost models Lumia. In fact, the share of Windows Phone in the smartphone segment fell from 3.3% to 2,7%.
BlackBerry last year managed to sell almost three times less smart than the previous. They occupy the market share of operating systems fell from 1.9% to 0.4%. However, this year the company sets the task to increase the volume of sales of smartphones with 5.8 million. 10 million. Pieces and return to profitability. Other software platforms in the smartphone segment, though increased sales volumes of the respective products in more than three times, in the aggregate could not capture more than 0.6% of the market.
It is noteworthy that of the 1.3 billion. Sold last year a billion smartphones running the operating system Google Android – an important milestone in the history of the expansion of the platform, which is unlikely to be able to submit it within a specified time without the active promotion expensive . Samsung, in this sense is not a locomotive operating system.
iOS yet retains the ability to grow at the same pace with the market, but the success of last year, mainly due to the emergence of new iPhone models with large displays. IDC experts speculated on what other factor is the increase in demand is still in stock from Apple, as the increase in the size of the display is perhaps the last locomotive obvious demand. In the fourth quarter, when they came to the market new models of iPhone, Apple has been able to increase sales volumes by 46.1% in the annual comparison.