Almost 33 percent of new Apple smartphone users in five major European countries in terms of population (after Russia) – Great Britain, Germany, France, Italy and Spain – accounted for the former owners of Android-devices, according to the study Kantar Worldpanel ComTech for the first quarter of this year, . This contributed to the popularity of the latest products of Apple – iPhone 6 and 6 Plus, the study said.
The share of five largest European markets of iOS in the first three months of 2015 reached 20.3 per cent – a 1.8 per cent more than in 2014. While the leader in Europe continues to be Android, despite a slight drop: 3.1 percent, to 68.4 percent.
In April, Apple CEO Tim Cook during the announcements of financial results of the company noted an increase in conversions on iOS with other operating systems. “With the current iPhone lineup we see the highest level of the transition to Android in the history of all three new products launched in the last three years”, – he said.
The Corporation offers various programs to attract new customers: for example, consumers in Europe and the United States can profitably purchase a new iPhone, exchanging it for their devices Android, BlackBerry or Windows Phone. This service operates from the end of March. The company also released a step by step instructions for those who want to move to data from the old iOS devices.