Community Android-Cmartfon in Europe and China are moving to iPhone. This is indicated by the results of research Kantar Worldpanel. In Russia, the market situation is the opposite gadgets.
According to a study by Kantar Worldpanel, European and Chinese users of Android devices go on the iPhone and the iPad.
In the first quarter of 2015 in the five largest EU countries (UK, Germany, France, Italy, Spain) the number of users of the iPhone and iPad has increased by 1.8% and reached 20.3% compared to the first quarter of 2014.
During the same period the share of Android in Europe decreased by 3.1% to 68.4%. In absolute terms, Android continues to lead, but in the past year, this mobile platform in Europe showed a negative trend.
Head of the analytical department of the company Kantar Worldpanel Carolina Milanesi noted that 32.4% of new clients have switched to Apple’s iPhone is a device Android.
Even more impressive growth in 2015 shows Apple in China. The share of devices running on iOS, reached 26.1% compared with 17.9% a year earlier. While in China is very strong positions of national manufacturers of smartphones Android, iPhone pressed androidfony there.
The share of Android devices in China for the year decreased by 8%.
In the US, the share of iOS users has not grown, but she Therefore it remains the highest in the world – at the level of 36.5%.
Analysts have identified two reasons for the growth of iPhone sales and iPad.
So, according to Milanesi, Apple’s success is primarily due to the excellent sales of iPhone 6. The fact that the new version of the iPhone was very successful, said in a March speech, CEO Apple, Tim Cook. According to him, the degree of user satisfaction with iPhone 6 is 99%, which guarantees a high level of positive user reviews.
Kantar Worldpanel data partly confirm the statement Cook. Kantar analyst Tamish Timson says that 38% of iPhone owners recommend your smartphone friends. The level of confidence in such personal recommendations are much higher than the standard advertising, which has a significant influence on the choice of the device.
Note also that in the first quarter of 2015 in the premium segment in the iPhone 6 was not so many worthy competitors in the Android. The same Samsung Galaxy S6 began to be sold in many countries in April.
Another reason for the growth of the share of iOS was the expansion of the line iPhone. iPhone 5C finally moved into the lower / middle price segment, but with the advent of iPhone 6 Plus Apple Steels also an active player in the fast-growing market PHABLET – smartphones with a screen diagonal of more than 5.5 inches.
The market PHABLET in the US in the first quarter of this year grew by 21%, while the iPhone 6 Plus captured as much as 44% of this market, which indicates a large pent-up demand for this factor on the part of those who wanted to buy a similar device running iOS. In the Russian market PHABLET for 2014 increased even more, by 2.5 times, according to the company, “The Messenger”.
However, according to one of the largest Russian retailers, market gadgets in Russia is very different from Europe, the US and China.
In the first quarter of 2015 the share of sales of the iPhone and iPad was 7% versus 11% the same period of 2014, while the share of Android, on the contrary, increased from 81.5 to 86.5%.
Analysts “The Messenger” believe that the reason for the growth in the Russian share of Android due to popular B-brands, especially devices in the price range of less than 10 thousand. Rub. Apple’s devices in this category are not represented.
«In the first quarter of 2015 the share of smart phones costing less than 10 thousand. Rub. in total sales of “smart” phones was more than 70% (in terms of sales). In the case of smart phones on the Android share growth also affects the popularity of “smart” phones from Samsung. The share of Samsung in the smartphone market in Russia in the first quarter of 2015 rose to 22% in real terms “- say in” The Messenger “.
Director of the Procurement Department of “Euroset” Alexey Shirokov told “Gazeta.ru”, that in the first quarter of 2015 compared to the same period last year, the share of Android smartphones has increased from 64 to 68% in terms of money and 80 to 85% – in real terms. “The share of smartphones on the iOS, on the contrary, fell from 29 to 27% in value terms and from 11 to 7% – in quantitative terms. Falling share on iOS devices associated with the loss of Apple market share due to declining consumer demand. The most popular in Russia, the operating system is Android, all leading vendors as the platform is chosen it “, – said Shirokov.