The report says that the study considered the audience numbering 70 million. people. This year, with mobile users to make more than half (51%) of purchases in shops, whereas five years ago there were only 3%.
However, last year’s figure for iOS was higher – 79.9% against 19.3% for Android. But the owners of the iPhone and iPad in the “Black Friday” spent in shops longer: the average check user gadgets running iOS was $ 118.57, users of Android-devices – $ 95,57.
In both categories from smartphones it has been made more purchases than with tablets. The mean residence time in the online store with the PC was 3.65 minutes with tablets – 3.27 minutes, with smartphones – 2.22 minutes.