In 2015, the BlackBerry company took an important step in its history – has released a smartphone slider Priv, who became its first device running the operating system Android. Immediately thereafter, the Internet rumors about the imminent failure of the Canadian producer of own software BlackBerry platform 10, and now these same words voiced in an interview with The Economic Times Senior Director of Product Management in the Asia-Pacific region Damian Tay (Damian Tay).
« Priv – is, in fact, our transition to the ecosystem Android . Once we do Android safe enough, we do not have to maintain two platforms simultaneously. But as long as we have to use our smartphones and BB 10 and Android », – he told reporters.
Damian Tay sure that the future of BlackBerry is connected only with Android, and last but not least thanks to the wide range of applications for this operating system. Moreover, the company has long been released cross-platform enterprise software products are available including on devices with Android.
However, while the discontinuation of smartphones running BlackBerry 10 does not go, because, as recognized in the most Company, they are still features the highest level cyber among other consumer mobile devices. Because of this, they are still in demand among employees of the government and other state institutions, as long as the demand for this level is maintained, BlackBerry will continue to support them.
As previously stated CEO John Chen (John Chen), the coming spring will update BlackBerry 10.3.3, one of the key innovations which will be full support for encryption of data NIAP. However, even then, Mr. Chen said that the new smartphones on BB10 in 2016 represented not.
Let us recall that at the end of the next reporting period ended November 28, 2015, revenue from the sale of BlackBerry devices decreased by 40.7% compared to the same period in 2014, dropping to $ 214 million. Thus, on the issue of hardware accounted for 39.1% of the company.
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