the Creator of the Android operating system, Andy Rubin is going to start manufacturing mobile devices under its own brand Essential. It is reported Bloomberg, citing internal sources.
Essential Brand was registered at the end of 2016. Rubin, who served as CEO of the project hired a team of 40 people, which included former employees of Apple and Google.
the First smartphone under the brand Essential is now in the prototype stage. According to Bloomberg, Rubin intends to sell the device in the upper price segment, together with such flagships as the iPhone and Google Pixel.
the Smartphone made from premium materials, you will get a screen with a wider display than the iPhone 7 Plus. The device will be more compact Essential from the “Apple” competitor due to the frames smaller size.
in addition, the developers plan to equip the smartphone multifunction connector, which allows you to charge the device and connect it to the additional modules — for example, a camera for shooting a panorama in 360 degrees.
the newspaper’s Sources report that the first Essential smartphone may go on sale in mid-2017.